Google’s vision of the future is a search engine that is your cybernetic friend. World renowned AI guru Ray Kurzweil is in charge of a project that, if it comes to fruition, will answer your questions without you even needing to ask. The idea is that combining keywords from your emails, search habits, surfing habits, and the kinds of things you have in common with friends on social networks, Google can predict what you want to know about and deliver it for you before you’ve asked. Ostensibly, this has the ability to save a lot of time and energy, however it could also be a way to drive targeted manipulation of your shopping habits.
There’s also the concern that Google is making us stupid by doing so much of the hard work for us and reducing people to passive knowledge consumers.
Morozov (been reading a bit by him lately) warns of the impending consumerism that will be the main focus of the internet in the future. He believes that Google’s ultimate goal is to provide opportunities to sell you junk through targeted shopping.
Find out more about Morozov on twitter.